Podcasting has rapidly evolved from a niche hobby into a global communication powerhouse, with creators producing everything from scripted fiction and investigative journalism to educational content and branded entertainment. As podcasts gain commercial value and build loyal audiences, understanding how to legally protect this creative work has become more crucial than ever....
Intellectual property is often mistaken for a rigid set of laws concerned solely with commercial matters such as trademarks and trade secrets, or perhaps simply with protecting scientific innovations through patents and other means. However, in reality, intellectual property encompasses all that is beautiful and is enriched by art and culture.
Intellectual property is a legal realm...
In the realm of international trademark protection, the right of priority is a crucial legal mechanism that helps companies secure their intellectual property across borders. This right is explicitly established under Article 4 of the Paris Convention, which provides:
“Any person who has duly filed an application for a trademark in one of the countries of the Union, or their...
In a world full of copycats, stand out and be truly unique!
That’s exactly what a trademark does…
We’ve all heard inspiring stories behind famous brands, but did you know that Nike’s iconic “Just Do It” trademark has a surprisingly dark origin?
Most people hear Nike’s slogan and think of motivation, ambition, and athletic grit but few know it was born from a moment far darker than...
On the morning of October 28, 2025, we were honored to welcome a delegation from Hansheng Law Offices, led by Lawyer Yuling Li, Director of the International Department and Senior Partner, and Lawyer Danran Li, Senior Partner. During the visit, both parties formally signed a Strategic Cooperation Agreement, marking the beginning of a closer collaboration in cross-border legal and...
In the modern, innovation-driven economy, Intellectual Property (IP) has emerged as a critical strategic asset that goes beyond legal protection. It is a key driver of competitive advantage, market differentiation, and sustainable business growth. Organizations that actively identify, protect, and leverage their IP are better positioned to translate innovation into tangible...
In a world where digital transformation is accelerating, electronic marketplaces have become an integral part of our daily lives. They open wide doors to opportunity, yet they also carry hidden threats to our commercial rights. Have you ever considered that your trademark could be violated amidst this digital surge? And if such a violation occurs, how would you respond? Do you have...
Most Famous IP Figure:
Thomas Edison registered over 1,000 patents in his lifetime and is considered one of the most influential inventors in history.
Person with the Most Patents:
Japanese inventor Shunpei Yamazaki registered over 11,000 patents, surpassing Edison, setting a record in patent history.
Country with the Most IP Registrations in a Single Year:
According to WIPO...
Intellectual Property (IP) is one of the most valuable assets for businesses, creators, and innovators. However, it is also surrounded by misconceptions that often lead to mistakes in protection and enforcement. Below are some of the most common myths about IP and the truths behind them.
Myth: Copyright protects ideas
Reality: Copyright does not protect ideas, concepts, or...
Most Famous Idea Theft:
The Winklevoss twins accused Mark Zuckerberg of stealing the idea for Facebook while working with him on a similar project. The case ended with a $65 million settlement paid by Facebook to the twins.
Sports and Intellectual Property:
Sprinter Usain Bolt registered his famous “lightning bolt” pose as a trademark, showing that iconic gestures can...









