“We’re designing not for a runway, but for the metaverse. The body becomes a canvas for the imagination.” – Auroboros Auroboros founded by Alissa Aulbekova and Paula Sello as a London tech fashion house creating celestial cyber couture using AR technology and 3D scanning. Debuting at London Fashion Week 2021, Auroboros presented “Biomimicry”, as the very first...

Today, the digital world is changing how people create, share, and protect their ideas and work. This has made it harder for artists, musicians, and other creators to keep their rights safe. With so many websites and digital tools, it’s now easy for people to copy and share creative work without permission. Still, there are new tools and ideas that help protect these rights. These...

AI models aren’t just lines of code—they’re powered by vast matrices of numerical parameters, or “weights,” that encode learned intelligence. These weights can be worth millions (or more) in competitive advantage, making them prime candidates for trade‑secret protection. For engineers and legal professionals at the intersection of AI and IP, understanding how to treat model weights...

Have you ever thought about the possibility of simply disappearing? If you had the choice to be completely forgotten — erased from every platform — not just your identity, but also your photos, videos, every impact you’ve ever made on society, and every small trace of your existence, simply forgotten… would you choose it so easily?” Take a breath — it’s not that...

With the global hype around the new F1 movie, the spotlight isn’t just on speed and strategy it’s on branding as trademarks are the real engines driving the business of Formula 1. In the high-speed world of Formula 1,  Behind every race team, driver suit, and car livery lies an intricate framework of intellectual property (IP) rights, with Trademarks at the heart of it all. For the...

Imagine this: a powerhouse brand built on a single name, a name that spans industries, fuels millions of loyal followers, and dominates markets with record labels, fashion lines, and luxury collaborations. That name isn’t just a label; it’s a fortress of intellectual property, trademarked and fiercely protected. Then, suddenly, everything changes.  A legal storm brews. Headlines...

Artificial Intelligence has grown beyond being a support tool for data analysis or automation—it’s now a creative engine. AI is capable of generating new ideas, designs, and even solutions that resemble true innovation. This shift is forcing us to rethink the foundation of intellectual property (IP), especially when it comes to patents. For engineers and professionals working in AI...

Artificial Intelligence (AI) is changing how we live and work, especially in creating new ideas, inventions, and content. From writing stories and composing music to designing logos and discovering new drugs, AI is becoming a powerful tool for innovation. But this progress raises an important question: who owns what AI creates? Intellectual Property (IP) is the system that protects...

Music has been an integral part of human culture for centuries. While it is often associated with entertainment and emotional expression, music also plays a significant role in driving creative innovation across various fields. This article explores the ways in which music fosters creativity, enhances problem-solving abilities, and inspires innovation. Research has shown a strong...

In today’s knowledge-driven economy, intellectual property (IP) assets are among the most valuable resources for businesses. Whether it’s trademarks, patents, copyrights, or trade secrets, protecting and leveraging these assets is crucial. Due diligence in IP plays a vital role in identifying, assessing, and managing IP risks and opportunities, particularly during mergers,...